The client required a different approach to their latest sales campaign, so the scripting was based around a new Sixes & Sevens marketing concept developed for them; The NOW Sale. This proposal quickly replaced the client's own concept and a new brief was written utilising the very simple concept that the word 'now' provides a sense of urgency to the scripting that had been missing from the draft editions. As urgency was considered a top priority by the client, the challenge was to deliver an ad that conveyed that timeliness, without having to forego the stylistic appeal of previous advertisements in the series. Simple but effective graphics overlays coupled with still images and a familiar voice over combined to create one of our most successful television campaigns yet.