Following the success of the logo design provided for the Cue Outback Triathlon, the Shire of Cue again secured the services of Sixes & Sevens to design a range of print formats for publicising this unique sporting event. With a tacit understanding that the large amount of information would need to be offset with an equal amount of space so as not to create a cluttered, busy layout, the end result allows the background colours to 'breathe', giving it a panoramic sensibility; echoing the magnificent landscapes the athletes will be passing through.