There was always something about presenting Murdoch Mini-Mart which seemed a given; the expressive alliteration of the triple 'M' lent itself to many logo design interpretations. Narrowing down those options and applying them to a crisp, modern colour scheme was important, but so too was endeavouring to present the bold MMM without overstating it. Sixes & Sevens presented this final logo design to the proprietors after much deliberation about drop shadows and colour gradient noting that simplicity was, after all, the best option.