The brief with this ad was to try something we hadn’t done before for this client; this ad would be serious.
So, did we fail? In a word, no. In consultation with the client and the talent manager, we came up with a play on attempting to be serious utilizing direct to camera delivery, and an edit sequence making it appear as if cobbled together from outtakes. The result is refreshingly honest and playful, but still presents a clear message.
Mega Clearance
Published in
TV & Broadcast


