The Mega Music 8th Birthday Sale commercial was an entirely new video shoot utilising the two performers who had voiced or presented the previous four advertisements. To that end, the script quickly sets up the the performers as rivals in a direct to camera presentation on location at the store. The use of well known presenters or 'celebrities' can provide a contextual background without having to waste valuable screen time setting up the scenario. The commercial finishes with a knowing nod to the television program that both performers came to national attention on, with the scripting keeping the lighthearted tone the client envisaged.
Mega Music's 8th Birthday Sale
Published in
TV & Broadcast


